Should reminder of core values be done frequently? The book says no, but I say yes. The values of the company run every aspect of the company; from the way employees look at customer, customers look at employees, employees look at employees, employees look at themselves; etc. Core values are a reminder of what the company expects from their employees and many times employees forget this type of information; therefore they should be reminded frequently. How frequently you ask? At least twice a year.
If this sounds like too much let me remind you of a company called Enron. Enron’s core values included words such as “respect, integrity, and excellence.” Could a simple email from the company, short meeting, or overview of core values have prevented this tragedy from occurring? I’m not too sure, but if the company had reviewed the company core values with all employees frequently it would have made the ones involved at least think about what they were doing. Now when you log onto the website for Enron all that’s left is bankruptcy notices, notices of payment to creditors and a name tarnished forever.
http://www.prague-tribune.cz/2005/11/14.htm
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